Стр.42-44 Модуль 2 ГДЗ Starlight Баранова 8 класс

Приведем выдержку из задания из учебника Баранова, Дули, Копылова 8 класс, Просвещение:

2 Focus on RNE

Reading – Task 1

Study skills

Match headings to short texts All the texts are connected by a common theme Read each text to understand the main idea. Look at the headings and find words or information in the texts that relate to them. Match the heading to the appropriate text. Remember there is one extra heading. When you have finished the task, check that the remaining heading doesntaskt go with any of the texts.

Preparing for the task

1 Read the first text in Ex. 2, paying attention to the underlined words. Which of the sentences below best summarises the text?

A Advertising a new film costs a lot of money.

В A huge profit is made from the sale of products that have to do with a film.

C The Walt Disney Company paid a lot of money to make the new Star Wars film.

2 Read the texts and match each text (A-G) with its heading (1-8). You can only use each heading once. There is one extra heading.

1 As popular as the film itself

2 Bad word of mouth

3 The right product for the right situation

4 A part of the scenery

5 A way to cut costs

6 The price of prime time TV

7 Expensive special effects

8 Spending to make money

A The success of a film doesntaskt always come from the number of people who see it. Companies can make a huge amount of money from selling merchandise related to a film. In 2012, the Walt Disney Company paid 4 billion dollars to buy Lucasfilm and the rights to Star Wars. This may seem a lot, but Disney expects to make $5 billion in sales of toys, books, and lots more, from the release of Star Wars: The Force Awakens; and this film is just the first of many new Star Wars films.

B The latest James Bond movie, Spectre, is said to be the most expensive Bond film yet at S350 million. Luckily, producers did not have to pay for it all themselves. For Bond films, major brand names will pay to have their product used in the film. The Aston Martin DB10 that Bond drives was designed especially for the film and donated for free by the car company, making the film a lot easier to finance.

C Advertisers can get their product into a film long after it has finished filming. There are a number of places that products can be digitally inserted. It may be a poster for the latest smartphone on the wall behind the leading actor or it may be a soft drink at the front of the fridge as he or she opens it. You may not notice that is in the background, but that doesntaskt stop advertisers paying for their product to be there.

D In these days of computer-generated imagery (CGI), advertisers can target a particular consumer group. For example, the type of car that an actor drives on screen can be changed to suit the area a film or TV series is shown. In a rich area, where consumers have more money to spend, you might see a luxury car; in a poorer one, you could see a more affordable vehicle. Ittasks the same actor in the same scene, but thanks to CGI, hetasks driving a different car.

E Trailers, those 2-minute advertisements for a film, are a vital part of any advertising campaign and are sometimes as eagerly awaited as the films themselves. Once online, they can get thousands of views within minutes. Breaking social media records becomes a news item in itself and often hits the front pages of news sites. As a result, the film receives even more publicity: not only because ittasks a new film but also because it has sparked such a huge amount of interest.

F How popular a film will be does not rely on advertising alone. During the filming of 2015tasks Fantastic Four, there were reports of disagreements between the director and the film company. When the film was finally released, reviews were generally negative. Things got even worse when the filmtasks director went onto social media to criticise the cinema version of the film. Despite his comments being quickly deleted, the damage had been done. The film did not do well at the box office and the sequel was quietly cancelled.

G The cost of promoting a major film can be surprisingly high. A film that has cost $100 million to make will often go on to spend another $50 million on advertising. For film companies willing to pay the most, there is a TV ad during the US Super Bowl, the final match in the American football championship. A 3-second ad during this televised match can cost more than $5 million, but it does reach an audience of over 110 million viewers, who are also potential buyers.

Grammar & Vocabulary - Task 1

Study skills

Text Completion (grammar)

Read the text quickly to get the gist of it. Then, read a second time, stopping at each gap and deciding what is missing (it is usually a verb form but it can also be a pronoun, a comparative or superlative form of and adjective/adverb, etc). Look closely at the words before and after each gap as well as time words and linkers. They will help you decide exactly what is missing. Read the completed text through to make sure that it makes sense.

Preparing for the task

3 a) Read the sentences and decide what is missing. Explain why the other two options are wrong.

1 Jason suggested … a cab to the airport.

SHARE

a full infinitive

b bare infinitive

c -ing form

2 Liam … to hospital when he broke his leg.

TAKE

a active voice

b passive voice

c causative form

3 That was by far … film I have ever seen.

SCARY

a positive adjective

b comparative adjective

c superlative adjective

b) Complete the sentences using the correct form of the words in capitals.

4 Read the text below. Use the words in capitals in the correct form so that they fit the text. Complete the gaps with the new words. Every gap corresponds to a different task (1-9).

Citizens advice

1 Have you ever been angry with a shop because they sold you a faulty product and refused to replace it? Maybe you feel you … for a product or service but no one paid attention to your complaints?

2 Luckily, there are several consumer organisations that ensure … rights as a consumer are protected.

3 Some of these organisations help consumers by … consumers about their rights.

4 Others, advise consumers on what they should do if they … happy with a purchase they have made or the treatment they have received in a shop, a service and so on.

5 There are also organisations … job is to make sure that consumer laws are enforced.

6 In the UK, there are several consumer organisations where dissatisfied customers can seek help. One of them is Citizens Advice, previously … as the Citizens Advice Bureau.

7 Citizens Advice is a large network of charities that offer free information and advice so as … people who face not only consumer but also legal or money problems.

8 The service … assistance to people since the 1930s and has become a major advice provider in the UK.

9 It is the … charity in Northern Ireland and there alone it helps about 200,000 consumers a year.

Speaking - Task 2

Study skills

Answering questions

Pay particular attention to the word(s) that each question starts with (Who, Which, What, Where, When, Why, How, How many/often/long/far, etc). If the question does not start with a question word, the answer should start with "yes" or "no", unless it is an taskeither/ortask question (e.g. Do you prefer indoor or outdoor sports?). You may expand your answers to these types of questions - by giving reasons, for example - if you wish. Answer using full sentences, not single-word responses.

Preparing for the task

5 Help an elderly visitor to the Eldon Restaurant make her lunch order. Mind, the lady doesn’t like soup and can spend not more than 20 pounds.

Eldon Restaurant Menu

Starters

Garlic bread 3.50

Soup of the day 4.99

Chicken salad 4.50

Main Coursers

Margherita pizza 7.99

Roast chicken salad 6.50

Fish and chips 7.50

Desserts

Ice cream 3.50

Fruit trifle 3.99

Apple pie 4.99

Drinks

Coke 2.99

Lemonade 2.99

Orange juice 3.50

5 Read the questions and choose the appropriate response, a or b. Explain why the other response is not appropriate.

1 How often do you eat out?

a Itaskm a strict vegetarian and I never eat any meat products.

b I usually eat out once a week, often on a Friday night.

2 Would you consider living abroad for some time?

a Yes.

b Yes, I believe it would a good learning experience.

3 Would you rather watch TV or read a book in your free time?

a I prefer reading a book when I have time to spare.

b Because reading books is fun and relaxing.

4 Do commercial breaks during your favourite TV show annoy you?

a No, they dontaskt. I like learning about new products.

b No, they arentaskt bother me at all. Some are quite funny and creative.

6 Take part in a telephone survey. You have to answer six questions. Give full answers to the questions. Remember that you have 60 seconds to answer each question.

Electronic assistant: Hello! Ittasks the electronic assistant of Dysontasks Consumer Services. We kindly ask you to take part in our survey. We need to find out about peopletasks shopping habits. Please answer six questions. The survey is anonymous -you dontaskt have to give your name. So, lettasks get started.

Electronic assistant: How old are you?

Student: 1) …

Electronic assistant: How often do you go shopping?

Student: 2) …

Electronic assistant: Do you shop at small shops in your area or do you prefer large shopping centres? Student: 3) …

Electronic assistant: Do you wait for the sales when you want to make a purchase?

Student: 4) …

Electronic assistant: Have you ever bought something you dontaskt really need just because you saw it advertised somewhere?

Student: 5) …

Electronic assistant: Which form of advertising do you think is more effective for people your age: TV ads, newspaper/magazine ads or online ads?

Student: 6) …

Electronic assistant: That is the end of the survey. Thank you very much for your cooperation.